My role & more
The concept for the project was prompted by the Facebook-Cambridge Analytica scandal. It made me feel vulnerable as a user & encouraged me to devise ways that give the power back to the users, enabling responsibility & awareness about mental well-being through content tracking & analysis.
User interviews highlighted unawareness about media consumption habits as a result of technology being ubiquitous and a huge part of one’s daily life.
Design research, visual design, UI, identity design, style guide, motion design, interaction design, user testing
4 weeks, Spring 2017
Sketch, Adobe Illustrator,
Invision and Principle
Why is media consumption awareness important?
We are in the age of media overload
It’s hard to stay aware of what we consume and how it affects us
Our brain is attracted to troubling information because it has evolved to detect threats
This can lead to feelings of anxiety, depression, unhappiness and anger
These feelings can affect our day-to-day life
How might we enable users to become aware of their media consumption habits and their effects on mental well-being, and empower them to engage in healthier, more constructive ones?
Extend to other devices
Behind the design
Designed through constant user testing
Theme: Your inner voice
Objective: Feel comfortable yet nudged
Home screen iterations
Intent: Have holistic impact with strong visuals and copy
Word lens screen iterations
Intent: Provide summary to realize quality of content consumed
Time spent screen iterations
Intent: Create awareness about online activity
I tested the design for usability with 20 people at different stages of the process
Understand how the audience felt after seeing the visuals and how they interpreted them.
Be careful and validate with heavy testing if designing against mental models & perceptions
Test with designers & the actual user
Don't only depend on user testing for usability, always check universally practiced visual design & accessibility guidelines
After revisiting the design, I realized that the communication of the impact of media consumption on mental health could have been much stronger. The lack of appropriate data to create the whole experience added to the weakness of communication. Given more time, I would work on strengthening this communication maybe by providing more context about the data.
The project encouraged me to see, first hand, the purpose of different platforms and the gravity of impact it has on user’s social, emotional, psychological, physical and financial well-being. It made me realize the big responsibility I have as someone who defines the experiences for this impact.
“In the future, we will look back at today as a turning point when we moved away from technology that extracts attention and erodes society, towards technology that protects our minds and replenishes society”.
- Center For Humane Technology