Decision making becomes hard because there is a lack of information and feedback about finances
"It is very hard to see how your choices affect your situation and especially your goal. All the calculation is hard and can easily throw you off track".
- Sid | 30 | Software Engineer
“The problem in managing your finances is that you have to be very proactive about it. You have to keep checking all your accounts, keep track of the budget in your mind".
- Mia | 27 | Grad Student
"Because you spend on things you like, you get an immediate reward out of it. While saving is a delayed intangible reward and hence is very difficult".
- Linda | 38 | Product Lead
Current User Experience
Planning, calculating & visualizing impact are the big pain points for making any decision, big or small
Easy access to all information
Compare situation with others
Pre-visualize impact of decision
Tangibility in finances
Majority of tools provide information after decision making
Identifying The Ideal User
Young professionals have little or no experience in making long term & short term financial decisions
Rapid prototyping & testing
Arduino & More
1. Material exploration
2. Arduino & Adafruit usage
3. Limit card prototype
4. App wireframes
5. App prototype
6. User testing
Mapping App Features
User testing results
Achieving the experience of a seamless user flow was the biggest challenge that I faced during the project. Filtering and simplifying constantly reminded me of the iceberg model where the user experiences a simple and clear flow because the designer solves all the complications in the underlying design.
I also thought through some potential concerns with the design. What happens when the user spends mostly by cash? How then do you give them a clear picture of their finances? Moving forward I would definitely want to consider these concerns.