Why is PCOS important?
1 in 5 women
suffer with PCOS
Symptoms make women feel disempowered, disgruntled & de-feminised
Biggest reason for
infertility in women
Can lead to diabetes,
heart diseases, cancer, depression & anxiety
Medicine can only mask the physical symptoms and not cure or manage the disorder, which leaves the patient frustrated!
Interviewed 1 doctor and 5 patients
Ron | Gynecologist
"It's not life threatening! It's very common. So there is nothing to worry!"
Natasha | Age 28 |
Patient since 7 years
“Doctors don’t understand it.
We need to educate ourselves to be empowered.”
Megan | Age 24 |
Patient since 4 years
“We really don’t feel taken care of. It makes you feel ugly, unattractive, sad & lonely.”
Laila | Age 27 |
Patient since 1 year
"The unpredictability of the symptoms affects you emotionally. I can't control this"
Patient experience map
Patient needs support in symptom interpretation & management
Patient's caregiving network
Change and effort need to come from patient herself
Identifying patient needs
Feedback and awareness of condition
Appropriate support for symptom management
Address individual needs
Empower to understand, reflect, act & improve
Identifying the ideal user
How to address her needs?
but showing symptoms
Diagnosed, but clueless how to manage
Bloom - User Conceptual Model
My design process on Bloom was very different. It involved understanding the whole system of the disorder, modeling it, finding a point of intervention and then diving deep. In the process I realized that systems are larger and more important than individual goals and that while looking at a problem, it is important to look at the whole system, every factor involved.
Lastly, I inculcated the practice of modeling because I learnt that if you cannot visualize the system, you haven’t understood it yet.