In your battle against PCOS

Polycystic Ovarian Syndrome (PCOS) is one of the most common hormonal disorders affecting women. Doctors don’t understand the extent of suffering because of the limited body of research. This leaves the patient feeling frustrated and ignored. 

Bloom is an interactive self-care support system designed to help patients identify, record and manage their unique symptoms. 

The Challenge

PCOS is one of the most critical,  under-diagnosed,

under-researched, under-funded conditions affecting women.  

The Proposed Solution

Bloom enables a feedback between the user and her hormones, helping her understand, analyze and act on her condition.

My Role & More

Research, cybernetic feedback modeling, user conceptual mapping, system mapping, product design, prototyping & user testing

My role:

4 weeks, Spring 2017


Key tools:

Sketch, Adobe Illustrator, Invision and Principle


Solo Project

Hormone levels in the body

Dip in urine here

Hormone level scale

Hold here

Get routine test reminders

Take a simple home urine test to check your hormone levels.

Become aware

Record & analyze your hormone levels to know your body better!

The Design Process

Manage your symptoms

Understand your symptoms & take care of yourself.


Why is PCOS important?

1 in 5 women 

suffer with PCOS

Symptoms make women feel disempowered, disgruntled & de-feminised


Biggest reason for 

infertility in women

Can lead to diabetes, 

heart diseases, cancer,  depression & anxiety


Medicine can only mask  the physical symptoms and not cure or manage the disorder, which leaves the patient frustrated!

Interviewed 1 doctor and 5 patients

Ron | Gynecologist

"It's not life threatening! It's very common. So there is nothing to worry!"

Natasha | Age 28 |

Patient since 7 years

“Doctors don’t understand it.

 We need to educate ourselves to be empowered.”

Megan | Age 24 |

Patient since 4 years

“We really don’t feel taken care of. It makes you feel ugly, unattractive, sad & lonely.”

Laila | Age 27 |

Patient since 1 year

"The unpredictability of the symptoms affects you emotionally. I can't control this"


Patient experience map

Patient needs support in symptom interpretation & management

Patient's caregiving network

Change and effort need to come from patient herself



Identifying patient needs

Feedback and awareness of condition

Appropriate support for symptom management

Address individual needs

Empower to understand, reflect, act & improve


Identifying the ideal user

How to address her needs?

Not diagnosed,

but showing symptoms

Diagnosed, understands 

& manages

Diagnosed, but clueless how to manage


Provide feedback




Bloom - User Conceptual Model

User Testing Results





Users prefer few steps to achieve a certain goal

Choosing from a list of symptoms is easier than thinking on your own

Need to keep track of physical and emotional symptoms



My design process on Bloom was very different. It involved understanding the whole system of the disorder, modeling it, finding a point of intervention and then diving deep. In the process I realized that systems are larger and more important than individual goals and that while looking at a problem, it is important to look at the whole system, every factor involved.

Lastly, I inculcated the practice of modeling because I learnt that if you cannot visualize the system, you haven’t understood it yet.

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